Illuminent, the first ever vaping and CBD provider in direct selling, has added innovative mobile technology to their support strategy for the young entrepreneur.

SCOTTSDALE, AZ – November 15^th, 2017 – When Illuminent first exploded onto the scene in direct selling in July of 2017, they quickly realized their loyal following of millennial distributors needed new ways of selling the next generation of vapes to maximize their success.

Illuminent has proved the success of their model and are well on their way to accomplishing their mission of pushing the creative envelope in the vaping and CBD oil community. More importantly, they are committed to improving the quality of life for their countless happy customers.

It’s not just unique technology like their Mobile App that has inspired a new generation of millennials within the company. Illuminent has innovated their messaging, events, and marketing. How does so much innovation spring from one company? It all starts with culture. At Illuminent, employees are considered family and the owners show respect, trust, and loyalty to them with the goal of creating an atmosphere that makes work both productive and enjoyable. The goal of the founders is to create opportunity within Illuminent: for its partners, employees, and investors.

From this innovative mindset grew their partnership with Krato and the Journey Mobile Application. The Journey Mobile App offers a simple way for direct selling companies to set their distributors up for massive success.

By taking the overwhelming parts of running a business—such as communicating with new customers or recruiting new sellers—and breaking it down into manageable steps, Journey by Krato makes the process much easier for distributors. This greatly diminishes procrastination and its negative consequences, resulting in more sales and sign-ups. Journey turns being a distributor into a fun personal growth game.

“With such a millennial-led sales organization, we knew we had to be innovative in getting relevant tools to them so they can maximize their opportunity with their Illuminent business. The Illuminent Mobile App was a must have for us to achieve this growth,” says Illuminent CEO Ryan Botsch.

On Krato’s end, COO Matt Line remarked, “At Krato, we relish the opportunity to partner with next generation companies like Illuminent that are ushering in so much positive change in the direct selling industry. We believe in their culture and look forward to contributing to their continued success.”

The direct selling industry is a billion-dollar business, and is responsible for many new and growing small businesses run by everyday people. The Illuminent Mobile App, powered by Journey, will help both Illuminent and its new Artists build a brand that they can be proud of. The Mobile app will be available in both the Google Play and Apple stores.

About Illuminent

Illuminent is a premium e-liquids company based in Irvine, California. The soft launch of their direct sales channel was on July 12, 2017, starting with the highest quality Vaping and CBD products on the market. This company is making dramatic changes within the Vaping and CBD industries.

For more information on Illuminent, you can visit www.Illuminent.com

About Krato

Krato.com is an organization that offers services—such as Journey, Clarify Analytics, and Custom Development—to companies in the direct selling industry. Their goal is to offer technological improvements in many areas of direct selling and to help the industry move forward into a mobile future. Their tools help business owners unlock the full potential of their direct selling ventures by leveraging modern mobile technology. For more information on Krato and what they do, visit http://www.krato.com.