The Journey Mobile App, powered by Krato, takes direct selling to a new level

SCOTTSDALE, AZ – December 15th, 2016 – These days, data and analytics matter more than ever.

Marketing is trending towards greater and greater levels of personalization, so detailed numbers concerning sales and client habits can make or break a business. This is especially true in direct selling, where the actions of end-users as well as distributors must be taken into account.

However, that data is only as useful as its readability. One of the biggest challenges for direct selling companies is the ability to access their data and analytics in an easy-to-see format in spite of all of the potential complexity. Under normal circumstances, the data comes from disparate sources and the labor required to make sense of it all is substantial. Companies have to gather multiple excel sheets, create formulas, spend time interpreting what it all means—and most of the time, it’s a manual process.

Krato set out to solve this issue for direct selling businesses. In order to combat the problem of information overload, they just added a new, forward-thinking dashboard for all their current clients. With this invaluable tool, clients will now be able to instantly find out:

Who is engaged with their direct selling activities?
Who is using their mobile app?
Who is performing the right actions?
How many actions have they performed in the past 24 hours? 48 hours? 7 days? 31 days?
How long does it take them to complete an action that can lead to success?
What promotions work best for distributors vs clients?
Where are distributors getting stuck?
And much more.

With this new dashboard, direct selling companies will be able to make faster and better decisions inspired by data and not by assumptions. Krato’s dashboard will remove another layer of mystery and obscurity, and allow direct selling businesses to see not only the most important raw data, but also what it means to them.

Krato has raised the bar in direct selling once again. Their hope is to raise the bar even higher on future updates, and to continue improving the Journey app based on user feedback and changes in the marketplace.

About Krato
Krato.com is an organization that offers services—such as Journey, Clarify Analytics, and Custom Development—to companies in the direct selling industry. Their goal is to offer technological improvements in direct selling and to help the industry move forward into a mobile future. Krato’s tools help business owners unlock the full potential of their direct selling ventures by leveraging modern mobile technology and turning their salespeople’s tasks into engaging games. For more information on Krato and what they do, visit http://www.krato.com/.