May 4th, 2020

Krato, a leader in mobile apps for the direct selling industry is excited to announce an innovative enhancement to our platform – Shoppable Video. Within the Krato mobile app, custom tasks and challenges are served up to encourage users to share interactive videos with team members, customers and prospects. Now, more than ever, direct selling companies must have the ability to reach consumers where they’re at. Utilizing shoppable video will give your distributors the ability to sell product within a video, making a purchase instantly and natural. Not only do we think you will see a lift in sales, but we also believe you will see a lift in recruitment as more consumers see how fun and easy it easy to make a shoppable video and pass it along.

“More and more distributors are doing live streams and videos, but the process is broken. Prospects want to buy the products the distributor are recommending, but it’s a hassle. With leveraging this new technology through our partnership with AiBUY, companies can display products right into the video for purchase. This will allow a customer to place an order in a seamless way.” says Matthew Lind, CEO of Krato.

About Krato
Krato, Inc was launched in 2016 by Brian Palmer and Matthew Lind in order to help companies in the direct selling space onboard, train and grow the businesses of their distributors. An official supplier for the DSA, Krato has partnered with over 70 companies in the space to custom develop solutions tailored for their business. Using the latest in data-driven analytics, onboarding methodologies, continued training and marketing, Krato has become a leader in the mobile app space for direct sellers.