Krato Has Been Accepted as a Value Added Supplier by Seldia, the European Direct Selling Association

Krato Has Joined Seldia, a Major European Direct Selling Organization

SCOTTSDALE, AZ – Krato—the company behind the ground-breaking direct-selling gamification app Journey—announced that they had been accepted as a value added supplier by the direct selling association Seldia.

Seldia is one of the most important names in direct selling in Europe and is an organization that represents countless businesses within the EU. Its vast array of activities include promoting the direct selling business model in Europe, as well as lobbying for the interests of the industry and disseminating important information to its members. According to its mission statement,

“Seldia shall represent and promote, at European level, the interests of national Direct Selling Associations and of their members engaged in direct selling.”

Direct selling is a growing industry, thanks to its appeal to the entrepreneurial spirit in the everyday person. With hundreds of niches and thousands of companies to choose from, this business model provides freedom and flexibility that attracts millions of sales people. According to Seldia, direct selling is “[a]n opportunity for people of all ages and all walks of life to develop an independent business of their own and achieve their goals as part of a sales force.”

Krato proudly announces their inclusion in this organization and sees it as a great step forward on their own mission to touch the lives of direct sellers and make their journey to success easier, richer, and more satisfying. Their app—appropriately called Journey—serves to motivate sellers by breaking down large goals into smaller tasks that can be tackled one at a time. This ultimately leads to more sales and better business for both distributors and for direct selling companies. “The Journey app has proven to be a game-changer for our customers,” says Krato CEO Brian Palmer.

Krato hopes that the synergy between their growing company and Seldia’s experienced organization will lead to new opportunities.

About Seldia
Seldia is an association dedicated to working for the interests of companies in the direct selling industry. They promote education, high standards in the industry, and smart sales techniques that benefit both the consumer and the sales force. Their website can be found at

About Krato is an organization that offers services—such as Journey, Clarify Analytics, and Custom Development—to companies in the direct selling industry. Their goal is to offer technological improvements in direct selling and to help the industry move forward into a mobile future. Krato’s tools help business owners unlock the full potential of their direct selling ventures by leveraging modern mobile technology and turning their salespeople’s tasks into engaging games. For more information on Krato and what they do, visit


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