As Krato strives to be at the top of the marketing game, the company welcomes Matt Lind as its new Chief Executive Officer.

The new CEO recognizes that Krato has been a leader in mobile technology for the direct sales industry over the past four years. Lind also hopes to bring a new perspective to the company as he leads Krato toward continued success as he was able to do, as COO for the past 3 years. He states, “This year, we look forward to the release of new features and functionality to bring a fresh look to our product.”

Asked about what he anticipates from his new role, Lind comments on the introduction of the new Sample Program to Krato’s clients. “The ability [of] a distributor to send a product sample to a prospect directly through our mobile application will allow for an easier sales process for all involved.”

Brian Palmer, former Krato CEO stays as Chairman of the Board and will continue to provide insight in how to continue moving forward as leaders in the Direct Selling mobile technology space. 

With Lind’s leadership, Krato expects to become more efficient and effective in catering to their clients’ needs. Furthermore, the company envisions to provide more customer engagement and harness customer feedback to improve their technologies. More than ever, Krato is ready to level up, once again while maintaining the quality it has been providing to its customers for years.