Sweet Minerals Launches Innovative New Mobile App from Krato

Krato’s Journey App Gamifies the Direct Selling Experience, in Order to Keep Distributors Focused

SCOTTSDALE, AZ – December 6th, 2016 – It all started when four strangers, Candace Maurer, Shelley Smith, Christine Marriner and Heather Lins, met for lunch and walked away partners. They decided to create a new company with innovative products and leadership, and Sweet Minerals was born. Since their initial launch in Maryland in 2011, they have continued to bring new innovations to market.

The latest of these innovations took place after the partners at Sweet Minerals had a keen realization: their distributors, called “Educators,” needed a better way to start their new businesses fast. They subsequently discovered Krato, and together they created a new Sweet Minerals App that would engage the Educators with social media assets, coaching, relevant messaging, and a gamified path to success. The app presents distributors with specific actions that they can take to grow their own Sweet Minerals business, which makes the start-up process much easier.

The new Sweet Minerals mobile app makes the sometimes daunting task of building a business much more manageable. Since the app cuts goals into smaller, easier tasks, distributors can have fun instead of stressing about what direction they should go in.

“The Journey app was very effective in helping my company onboard and train both new distributors and current distributors. Our field loved being rewarded and recognized for completing challenges which helped them grow their business and ours!” says Sweet Minerals CEO Candace Maurer.

Brian Palmer, CEO at Krato remarked, “Krato was delighted at the incredible reception and results that the Sweet Minerals organization received from using the Journey App. It’s an honor to be a partner with the Sweet Minerals leadership to increase engagement and revenue.”

The direct selling industry is booming and generates billions in sales per year. The Sweet Minerals App—powered by Krato’s Journey—will help distributors stay engaged and raise their sales volume. The Mobile app is currently available on both iOS and Android devices.

About Sweet Minerals
The Sweet Minerals mission is to provide women with the knowledge, products, and community that inspire them to be more. Sweet Minerals leads whole-heartedly, gives generously, and spreads the Sweet Life to all those in their range of influence. They believe in a self-fulfilled state of living where goals are achieved, confidence is gained, inner beauty is realized, and devotion flows from the heart. Find out more at http://sweetminerals.com/.

About Krato
Krato.com is an organization that offers services—such as Journey, Clarify Analytics, and Custom Development—to companies in the direct selling industry. Their goal is to offer technological improvements in direct selling and to help the industry move forward into a mobile future. Krato’s tools help business owners unlock the full potential of their direct selling ventures by leveraging modern mobile technology and turning their salespeople’s tasks into engaging games. For more information on Krato and what they do, visit http://www.krato.com/.

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